Competing interests in the WoW player base

Eidotrope at OutDPS: The maintenance of the WoW playerbase has been a popular topic of late with the release of figures relating to the decline of subscriptions since Cataclysm’s launch and the publication of two prominent pieces, one being IGN’s interview with Blizzard about WoW’s future and the other being Gamasutra’s examination of WoW’s future prospects.  Both articles speak volumes about WoW’s future.

Existing versus Potential Players
In the IGN piece, game director Tom Chilton says, “I would say that the majority of our mindshare as a team goes toward our existing player base,” but then adds, “I don’t know if that’s necessarily the right approach as time keeps going on.”  He thinks instead ”that for us to continue to be successful we have to think more and more about the new players that are coming into the game now and the potential returning players. What are we doing to the game that lowers those barriers to entry?”  …Read Full Article.

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